What can a long-term marketing partner bring to a company? Perspective. Insight. Efficiency.
With capabilities that reach every aspect of the financial services industry, S&P Global is a powerhouse of essential intelligence, providing indispensable information and analytics across several major divisions worldwide.
For over a decade, we’ve leveraged our deep knowledge of financial services to strategize and deliver marketing solutions that keep this 150-year-old company at the forefront of global financial markets.
Gathering intelligence is one thing. Finding new ways for users to engage with it is another – especially when that data is always changing. We produced a website that takes data from a CSV file and maps it across an interactive globe, allowing users to creatively engage with S&P intelligence and empowering S&P to update and manage a dynamic resource, easily and efficiently.
Automating Sales Flow Integration
When you cannot eliminate legacy systems, you have to find a way to automate them. We helped S&P Global connect disparate marketing and sales systems used company-wide into one unified sales flow. Now, forms created in Marketo or Eloqua are seamlessly embedded into Wordpress CMS to automate gated content. Google Analytics campaigns are automatically parsed into form entries, which are then pushed to Salesforce.